Since the emergence of smart phones, the touch industry has witnessed rapid development. This way of human-computer interaction has rapidly changed people's lives. For a moment, touch is everywhere, from smart phones to tablets, and then to many touch products in the commercial field. It can be said that people's acceptance and demand for touch control have reached a new peak. So much demand, naturally also created the touch market boom, many manufacturers have begun to enter this field, so 2013 can be said to be a peak of the touch market, but from the current form, the rising trend of the touch market has been insufficient, and now began to oversupply demand, price wars, I believe that the touch market will soon usher in a major shuffle.

Why is the touch market rising so fast and the bottleneck period so fast? This is related to the low technical threshold of this industry. Touch panel industry has relatively low entry barrier. Compared with thin film transistor liquid crystal display (TFT-LCD) panel, yellow lighting process and expensive machinery and equipment, Touch panel production equipment is very cheap, resulting in a large number of manufacturers and competitors.

The consequence of many manufacturers and low threshold is that the price war becomes more and more fierce. In order to obtain orders, the second-tier manufacturers can only rely on price to win. Although the first-tier manufacturers have better quality assurance, they can only compromise on price under the pressure of competition, thus forcing the second-tier manufacturers to reduce prices again, thus forming a vicious circle. This reminds us of the situation in the field of LCD splicing. Because the access threshold of LCD splicing is low, LCD splicing is also a market with low profit margin, similar to touch market. However, LCD splicing has entered the depths of the Red Sea, while touch market is just coming to the shore, but the decline of profits will be a trend.

The increase of touch-control competitiveness will inevitably reduce the cost of touch-control functions, which is conducive to the cost reduction of devices carrying touch-control functions. Consumers can buy devices with good touch effects at lower prices, including mobile phones, tablets and other products. However, because mobile phones are mainly configurations, the advantages of touch-control costs are not obvious, but for touch-control display. For the device, it is very obvious that people would naturally prefer to buy a touchable display without too much money.

At present, there are two kinds of display with touch control, one is the display with touch function only, the other is the combination of touch control and system (generally Android). They belong to the category of intelligent display. At present, the concept of intelligent display is not very clear, but touch is obviously a function that can not be ignored. From the current development trend, the display will be used in combination with more devices in the future, and can not be simply used as a passive output display device. Therefore, intelligent display is a trend of development, and the reduction of touch cost reduces intelligence. Display development resistance.

In fact, the main market of touch devices is concentrated in the market below 10 inches, and the competition is very fierce. Touch devices with larger screen, such as touch monitors, are less involved, so the profit margin is higher. Therefore, the market of touch monitors deserves the attention of touch manufacturers. The overall decline in touch cost also brings new opportunities for smart displays. After all, touch is an important symbol of smart displays. Will smart displays usher in a new spring in 2014? We will wait and see.